You must declare your action in your layer.xml file. Like this:
<folder name="Editors">
<folder name="text">
<folder name="x-java">
<folder name="Popup">
<file name="org-mymodule-MyAction.instance"/>
</folder></folder></folder></folder></folder>
Prior to NB 4.2, you could use Editors/text/base/Popup/ to add an action to all editor kits. As of NB 4.2 and later versions, use just Editors/Popup/ instead.